Owners and companies face many challenges in the sales process. The exit and monetization process requires owners to come to terms with the end of their association with what they have built. Emotionally they must face realities of market valuation vs Seller perception. Preparing a company for sale is a complex and complicated process. Financials, operations, supply chains and numerous other items need to be documented and in place for inspection. The due diligence process can be disruptive as can the entire process. Maximization of value is critical as the seller can only sell once. Securing viable buyers who are strategic or financial is an art and requires great resources and experience. Every company is unique and the ability to truly understand and communicate the value of the selling company is an art.